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Product Manager

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Date: Aug 7, 2019

Location: Manchester, GB

Company: Datwyler

The Distrelec Group (Distrelec & Elfa Distrelec), as part of the Datwyler Technical Components Division, is a leading online high service distributor of electronic, automation, tools and measurement technology in Europe. We operate worldwide and stock over 160,000 products, adding around 2,000 new & innovative products every month, from a linecard of more than 1,000 market leading manufacturers. We have local sales offices across Europe to support our customers and provide them with products and services to suit their individual needs. 


Position Summary

To develop and maintain the product assortment for the Automation product area, in line with the company and overall category strategy.

  • Select appropriate new products and bring to market through relevant marketing channels with an emphasis on digital
  • Own product lifecycle from introduction through to end of life, ensuring necessary inventory actions to remove obsolete stock
  • Define NPI pricing strategy to drive market share gains
  • Identify opportunities in new, or emerging markets and technologies to drive future growth
  • Responsible for delivery of the Sales and Margin performance of the assigned product groups in line with agreed targets
  • Execution of product strategy based on guidance from Category Manager
  • Fully responsible for the assigned ware group(s) by developing, enhancing, managing product portfolio to meet Sale and Margin targets
  • Product life cycle management: From NPI to EOL
  • Pricing: define price structure for NPI, ensure price competitiveness by benchmarking against competition and providing competitive intelligence to the Pricing Team
  • Inventory: define the initial stock for NPI, recommend the right stock level for slow/high runners with OP Team support
  • Marketing: Actively promoting and merchandising owned product groups according to the strategy
  • Define key attributes and product classification for the website to improve search and conversion online
  • Support supplier value extraction activities through close interaction/partnership with Supplier Managers

Degree in a relevant technical or commercial area (electrical engineering/digital marketing etc.) - desirable

Experience/Industry Knowledge
  • Technical knowledge of electronic and/or industrial components (or technically relevant technologies) and distribution
  • Background in Product/Supplier Management or Purchasing
  • Experience of online marketing, preferably in a distribution business model B2B or B2C (B2B preferred)
  • Understanding of modern digital marketing techniques
  • Proficient in the use of ERP systems and MS Office (especially Excel and Powerpoint)
Personal Competencies
  • Commercial market awareness and ability to see and act upon market trend indicators
  • Financial acumen – understanding of pricing (cost and sell) and impact on business margin
  • Strong verbal and written communication (internal and external)
  • Ability to influence and persuade others (internal and external)
  • Team player with a can do attitude
  • Analytical skills to evaluate performance and interpret results
  • Adaptable with a focus on self development
Our Offer to you
  • City centre location with excellent transport links
  • Competitive salary
  • Flexible working hours with the option to work from home
  • Company paid benefits including life assurance, income protection, private medical insurance, pension, etc.
  • Optional benefits including cycle to work scheme, well-being treatments, restaurant card, activity pass, gym discounts, etc. 
Datwyler Competencies
Datwyler Expertise Competencies- Exceed customer expectations - Puts customer first-Level 1
Datwyler Leadership Competencies- Adaptability- Participates in change- Level 3
Datwyler Leadership Competencies- Lead by coaching - Installs opportunities to develop- Level 3
Datwyler Management Competencies - Result Orientation and Execution - Implements objectives - Level 3
Datwyler Management Competencies- Entrepreneurship- Implements strategy - Level 3
Datwyler Social & Personal Competencies - Team orientation- Encourages teamwork - Level 3


We Offer a Diverse and Global Working Environment
As a globally operating company, Datwyler offers a broad spectrum of job profiles and career oppor­tunities. We offer ambitious individuals who approach their task with dedication and enthusiasm the right environment to excel and grow. This gives every employee the opportunity to influence the way we work. At Datwyler, we enable our employees to bring their talent to a global context and grow it steadily over time. Our employees are therefore at the very heart of Datwyler – we interact with respect, trust and loyalty. Mutual consideration and appreciation are key.